Three S/S 28 narratives — Human Touch, Design Dependables and Unfiltered — continue their A/W 27/28 names, creating a red thread showing how trend directions evolve over a year rather than a single season.
Design Dependables builds on trust: nature-marked surfaces, softened utility and quietly upgraded classics engineered for longevity and investment.
Human Touch answers tech acceleration with tactility: crafted detail, softened structure and nostalgic warmth that recalibrate masculinity.
Unfiltered turns rule-breaking individuality into commercial newness: clashing elements, subcultural references and surreal, luxurious accents.
Amid rising disruption and plummeting trust, the next generation of innovation is built on stability — products that act as safe havens of resilience, reliability and long-term value. Nature-marked surfaces, softened utility and quietly upgraded classics create versatile clothing that feels practical, fresh and worth investing in.
Staples gain the beauty and rawness of nature — technical polish paired with weathered effects, as our symbiotic relationship with nature grows alongside a heightened awareness of biodiversity.
Immersive menswear trend mood board composed on a raw weathered plywood board scattered with pressed fern leaves and moss fragments, photographed top-down for the Spring Summer 2028 theme Rewilding: a large pinned photograph of garment-dyed moss-green and terracotta technical fabric with botanical laser-cut perforations, draped over dried branches anchoring the left side, a smaller pinned aspirational menswear editorial print …
Editorial menswear photograph for the Spring Summer 2028 theme Rewilding: a male model in a light long-line garment-dyed sage coat layered over an olive tee and hiking shorts, walking through tall sunlit meadow grass, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the entire …
Editorial menswear photograph for the Spring Summer 2028 theme Rewilding: a male model in a moss-toned overshirt with botanical laser-cut perforations and terracotta trousers, standing by a weathered timber cabin, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the entire frame …
Editorial menswear photograph for the Spring Summer 2028 theme Rewilding: two male models in matching abstract-camo and muddy tie-dye co-ords with gold and lime accents, on a rocky trail at golden hour, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the entire frame with no …
Editorial menswear photograph for the Spring Summer 2028 theme Rewilding: macro detail of a garment-dyed jacket sleeve showing lichen-effect embellishment, weathered lived-in finish and a high-contrast trim, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the entire frame with …
Looks engineered for multiple end uses — balancing the need to show up professionally with the desire for individuality, through refined construction and nuanced details on familiar forms.
Immersive menswear trend mood board composed on a crisp tailor’s grey felt board with fine chalk lines, photographed top-down for the Spring Summer 2028 theme Clever Contradictions: a large pinned photograph of crisp navy pinstripe suiting and pale-blue Oxford shirting folded with a banana-yellow knit tie anchoring the left side, a smaller pinned aspirational menswear editorial print of a male model in an unstructured navy …
Editorial menswear photograph for the Spring Summer 2028 theme Clever Contradictions: a male model in an unstructured classic-navy blazer over a pristine-blue striped shirt with tailored shorts and loafers, crossing a sunlit city plaza, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph …
Editorial menswear photograph for the Spring Summer 2028 theme Clever Contradictions: a male model in a banana-cream knitted polo tucked into pleated circular-grey trousers, leaning on a modernist concrete wall, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the entire frame …
Editorial menswear photograph for the Spring Summer 2028 theme Clever Contradictions: two male models in coordinated smart-casual capsule looks — heritage check overshirt and white wide trousers, navy vest over striped tee — walking to the beach promenade, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no …
Editorial menswear photograph for the Spring Summer 2028 theme Clever Contradictions: macro detail of a casual shirt placket with sartorial pick-stitching, subtle contrast under-collar and refined horn buttons, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the entire frame …
Our need to feel at one with nature gets an impactful update — moths and reptiles inspire patterns as creatures once considered pests are reappraised; extrovert matching sets pop on social media.
Immersive menswear trend mood board composed on a matte black pegboard glowing with soft pink and lime neon edge light, photographed top-down for the Spring Summer 2028 theme Techno Hippie: a large pinned photograph of vibrant psychedelic camo ripstop with moth-wing print panels in pink, lime and mustard anchoring the left side, a smaller pinned aspirational menswear editorial print of a male model in a hooded …
Editorial menswear photograph for the Spring Summer 2028 theme Techno Hippie: a male model in a hooded psychedelic-camo anorak with contrast pink drawcords and multiple bagged-out pockets, lit by warm festival lights at dusk, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the …
Editorial menswear photograph for the Spring Summer 2028 theme Techno Hippie: a male model in a moth-wing zoomorphic printed matching set in wisteria, mustard and lime, standing in an open-air crowd, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the entire frame with no …
Editorial menswear photograph for the Spring Summer 2028 theme Techno Hippie: two male models in coordinated reptile-scale print co-ords with black utility vests and lime accents, dancing at a summer festival, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the entire frame …
Editorial menswear photograph for the Spring Summer 2028 theme Techno Hippie: macro detail of a statement bellows pocket with contrast binding, drawcord toggles and a zoomorphic woven label-free trim, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the entire frame with no …
As consumers seek longevity and resale value, quality becomes the benchmark — no-nonsense practical clothing that coordinates into useful outfit combinations, enhanced and intentional in its simplicity.
Immersive menswear trend mood board composed on a heavyweight ecru canvas work board with visible selvedge edges, photographed top-down for the Spring Summer 2028 theme Soft Utility: a large pinned photograph of heavyweight ecru duck canvas and sage twill with triple-stitched seams and brushed-metal hardware anchoring the left side, a smaller pinned aspirational menswear editorial print of a male model in a beige chore jacket …
Editorial menswear photograph for the Spring Summer 2028 theme Soft Utility: a male model in a classic-beige heavyweight chore jacket over a serene-green tee with double-knee ecru work trousers, standing in a bright workshop doorway, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph …
Refined editorial menswear photograph, Spring Summer 2028 Soft Utility theme: a male model wearing a nurturing-pink garment-washed utility overshirt with brass snaps over a cream tee, pickle-green carpenter trousers and premium leather work boots, standing in warm morning light outside a timber workshop, calm confident expression, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge …
Editorial menswear photograph for the Spring Summer 2028 theme Soft Utility: two male models in tonal neutral workwear co-ords with reinforced stitching and vintage athletic trims, walking through a lumber yard at golden hour, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the …
Editorial menswear photograph for the Spring Summer 2028 theme Soft Utility: macro detail of reinforced triple stitching, a brushed-metal snap and herringbone twill tape on heavyweight canvas, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the entire frame with no margins, no …
The legacy of Giorgio Armani looms large over summer tailoring — structured aesthetics with polished ease, imposing 80s and 90s silhouettes countered by softened, airy materials.
Immersive menswear trend mood board composed on a smooth cast-concrete slab with shuttering marks, photographed top-down for the Spring Summer 2028 theme Brutalist Luxe: a large pinned photograph of fluid creamy wool-silk suiting and steel-blue linen draped over a rough concrete block anchoring the left side, a smaller pinned aspirational menswear editorial print of a male model in a voluminous 80s-cut cream suit against …
Editorial menswear photograph for the Spring Summer 2028 theme Brutalist Luxe: a male model in a voluminous creamy-white double-breasted suit with strong shoulders and high-cut trousers, standing before monumental brutalist concrete architecture, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the …
Editorial menswear photograph for the Spring Summer 2028 theme Brutalist Luxe: a male model in a steel-blue band-collar shirt with pleated robust-grey trousers, framed in a concrete portal with dramatic shadow, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the entire frame …
Editorial menswear photograph for the Spring Summer 2028 theme Brutalist Luxe: a male model in a ground-coffee suede jacket draped over the shoulders of a carbon-grey linen suit, walking down wide concrete steps at dusk, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the …
Editorial menswear photograph for the Spring Summer 2028 theme Brutalist Luxe: macro detail of a pleated trouser waist with substantial pad-stitched lapel, wool-silk texture and a quietly substantial horn button, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the entire frame …
As digital life speeds up, menswear turns to tactility, sensuality and lived-in character. Softened structure, crafted detail and nostalgic warmth refresh commercial staples — design that feels personal and lived-in, creating meaning through imperfection, decorative charm, nostalgia and everyday comfort.
Slower escapes and cooler summer destinations blend rural influences with homely simplicity — a grounded, commercial take on redefined masculinity.
Immersive menswear trend mood board composed on a sun-bleached garden trellis board layered with a linen tablecloth, photographed top-down for the Spring Summer 2028 theme Summer House: a large pinned photograph of tangerine gingham tablecloth linen and cream cutwork lace beside garden tools anchoring the left side, a smaller pinned aspirational menswear editorial print of a male model in a tangerine chore jacket in a walled …
Editorial menswear photograph for the Spring Summer 2028 theme Summer House: a male model in a tangerine-cream chore jacket over a gingham overhead shirt with pull-on shorts, standing in a sunlit walled garden with roses, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the …
Editorial menswear photograph for the Spring Summer 2028 theme Summer House: a male model in a cream cutwork-lace resort shirt and relaxed pickle-green trousers, seated at a garden table with a linen tablecloth, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the entire frame …
Editorial menswear photograph for the Spring Summer 2028 theme Summer House: two male models in coordinated garden-utility looks — embroidered gardener overshirt and candy-floss striped tee — carrying woven baskets through a summer meadow, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the …
Editorial menswear photograph for the Spring Summer 2028 theme Summer House: macro detail of cutwork lace embroidery on a chore jacket pocket with gingham binding and a dried-chilli red stitch accent, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the entire frame with no …
Old wisdom informs improved solutions — echoes of ancient global cultures, sand-cast and sculptural surfaces, balanced with modern trims and futuristic panelled shapes.
Immersive menswear trend mood board composed on a warm sandstone slab with carved edge details, photographed top-down for the Spring Summer 2028 theme Future Past: a large pinned photograph of sand-cast sculptural linen with deep folds and pleats in gold and terracotta anchoring the left side, a smaller pinned aspirational menswear editorial print of a male model in pleated bast-fibre robes against ancient stone, a bold …
Editorial menswear photograph for the Spring Summer 2028 theme Future Past: a male model in a sand-gold pleated linen tunic with sculptural folds over wide baked-terracotta trousers, standing in ancient carved stone ruins at golden hour, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the …
Editorial menswear photograph for the Spring Summer 2028 theme Future Past: a male model in a deep-lagoon panelled bast-fibre jacket with futuristic seams over a dark-burgundy tee, in a minimal desert landscape, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the entire frame …
Editorial menswear photograph for the Spring Summer 2028 theme Future Past: two male models in layered ancient-modern looks — pleated wraps, tucked volumes and modern technical trims in earthy saturated tones — walking through monumental adobe architecture, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no …
Editorial menswear photograph for the Spring Summer 2028 theme Future Past: macro detail of sand-cast sculptural linen texture with hand-pleating, rustic selvedge and a contrasting modern matte clasp, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the entire frame with no …
The urge to look back for reassurance and escapism — track suits, tipping and stylised geometrics turn retro sportswear into premium-feeling smart-casual essentials.
Immersive menswear trend mood board composed on a vintage cork board with faded grosgrain ribbons pinned at the edges, photographed top-down for the Spring Summer 2028 theme Retro Reset: a large pinned photograph of clay and pristine-blue tricot track fabric with vintage tipping and piqué texture anchoring the left side, a smaller pinned aspirational menswear editorial print of a male model in a retro clay track jacket and …
Editorial menswear photograph for the Spring Summer 2028 theme Retro Reset: a male model in a clay-toned retro track suit with pristine-blue tipping and vintage stripes, leaning on a 1970s sports car, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the entire frame with no …
Editorial menswear photograph for the Spring Summer 2028 theme Retro Reset: a male model in a stylised geometric foulard shirt with a knitted tie and pleated ginger trousers, in a wood-panelled clubhouse, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the entire frame with no …
Editorial menswear photograph for the Spring Summer 2028 theme Retro Reset: two male models in vintage sportif looks — banana piqué polo with tipping, grounded-green track jacket — walking a running track at sunrise, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the entire …
Editorial menswear photograph for the Spring Summer 2028 theme Retro Reset: macro detail of knitted tipping on a polo collar with retro stripe ribbing and a vintage-feel woven trim, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the entire frame with no margins, no text, no …
A visual language that feels confident yet vulnerable — delicate colour, trims and fabrics empower the wearer to show more identity and make fearless style statements.
Immersive menswear trend mood board composed on a pale blush silk-draped board with soft folds, photographed top-down for the Spring Summer 2028 theme Romantic Ease: a large pinned photograph of nurturing-pink silk with delicate ruching and white cutwork lace beside pale ribbon anchoring the left side, a smaller pinned aspirational menswear editorial print of a male model in a blush embroidered shirt with a delicate tie, a …
Editorial menswear photograph for the Spring Summer 2028 theme Romantic Ease: a male model in a nurturing-pink shirt with rich tonal embroidery and a delicate focal-point tie, soft window light in an elegant salon, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the entire …
Editorial menswear photograph for the Spring Summer 2028 theme Romantic Ease: a male model in a bright-white ruched-sleeve shirt with pristine-blue tailored trousers, holding a single flower stem, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the entire frame with no margins, …
Editorial menswear photograph for the Spring Summer 2028 theme Romantic Ease: a male model in an oyster lace-panel knit over vapour-grey fluid trousers, walking through a romantic garden colonnade at dusk, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the entire frame with no …
Editorial menswear photograph for the Spring Summer 2028 theme Romantic Ease: macro detail of delicate ruching, tonal rich embroidery and a removable modular pearl-trimmed collar detail, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the entire frame with no margins, no text, …
Modernism reinterprets smart-casual — hybrid styles blending sportswear with smarter looks, ergonomic details and paper-light materials for versatile dressing.
Immersive menswear trend mood board composed on a brushed aluminium panel with precise machined grooves, photographed top-down for the Spring Summer 2028 theme Gentle Futurism: a large pinned photograph of paper-light translucent technical fabric in vapour grey and mineral blue with concealed zips anchoring the left side, a smaller pinned aspirational menswear editorial print of a male model in a funnel-neck technical layer …
Editorial menswear photograph for the Spring Summer 2028 theme Gentle Futurism: a male model in a vapour-grey funnel-neck paper-light jacket over a creamy-white shirt with black smart trousers, in a minimal glass office atrium, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills …
Editorial menswear photograph for the Spring Summer 2028 theme Gentle Futurism: a male model in a mineral-blue technical overshirt with ergonomic pockets and classic-beige tapered trousers, crossing a modern footbridge, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the entire …
Editorial menswear photograph for the Spring Summer 2028 theme Gentle Futurism: a male model in layered almost-sheer technical pieces — translucent windbreaker over knit polo and hybrid trousers — walking through a futuristic transit hall, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the …
Editorial menswear photograph for the Spring Summer 2028 theme Gentle Futurism: macro detail of a concealed zipper under a bonded placket, ergonomic pocket seam and a magnetic snap on paper-light fabric, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the entire frame with no …
Embrace chaos and fragmentation as engines of innovation — and as opportunities to celebrate fearless, rebellious and playful self-expression. Polished norms give way to playful experimentation, hybrid styling and bold individuality: clashing elements, exaggerated proportions, subcultural references and surreal, luxurious accents.
80s and 90s nostalgia delivers bright, energetic, mixable summer essentials — layered looks that pile stripes on top of bright plains with an upbeat, playful feel.
Immersive menswear trend mood board composed on a bright white sports-mat board with bold colour tape stripes along one edge, photographed top-down for the Spring Summer 2028 theme Neo Sport: a large pinned photograph of bold colour-blocked jersey panels in yellow, green, crimson and blue with deckchair stripes anchoring the left side, a smaller pinned aspirational menswear editorial print of a male model in layered bright …
Editorial menswear photograph for the Spring Summer 2028 theme Neo Sport: a male model in a positively-yellow rugby-collar top layered with a deckchair-stripe tee and infinite-blue shorts, jumping against a bright white wall, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the …
Editorial menswear photograph for the Spring Summer 2028 theme Neo Sport: a male model in a lawn-green colour-blocked track jacket with crimson piping and white tennis shorts, on a retro athletics field, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the entire frame with no …
Editorial menswear photograph for the Spring Summer 2028 theme Neo Sport: two male models in layered 80s-inspired brights — striped knits piled over bold plains in yellow, green and blue — laughing on a boardwalk, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the entire frame …
Editorial menswear photograph for the Spring Summer 2028 theme Neo Sport: macro detail of a johnny collar with contrast piping, rolled-edge neckline and bold colour-blocked jersey seams, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the entire frame with no margins, no text, …
In an era of intentional dressing, a careful blend of global craft cues yields mature yet playful pieces — cosmopolitan, refined takes on wardrobe staples.
Immersive menswear trend mood board composed on a handwoven raffia mat with fringed edges, photographed top-down for the Spring Summer 2028 theme Cross-cultural Connection: a large pinned photograph of ikat woven cloth in earth tones with shell and bead embellishment on natural linen anchoring the left side, a smaller pinned aspirational menswear editorial print of a male model in an all-over print resort shirt with …
Editorial menswear photograph for the Spring Summer 2028 theme Cross-cultural Connection: a male model in an earth-toned ikat-print resort shirt with gold natural-dye trousers, standing in a sunlit courtyard with woven textures, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills …
Editorial menswear photograph for the Spring Summer 2028 theme Cross-cultural Connection: a male model in lightweight radiant-earth suiting with a shell-embellished chore jacket, against carved heritage architecture, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the entire …
Editorial menswear photograph for the Spring Summer 2028 theme Cross-cultural Connection: two male models in juxtaposed ancient-modern looks — track top with ikat trousers, tee with beaded overshirt — walking through a spice-market street at golden hour, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no …
Editorial menswear photograph for the Spring Summer 2028 theme Cross-cultural Connection: macro detail of shell and pearl embellishment on chequerboard natural weave with a hand-beaded edge, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the entire frame with no margins, no …
Resort and festival aesthetics get an evocative Americana makeover — neon accents, dark tropical prints and glam resort graphics channel main-character energy for a broader, more mature gaming audience.
Immersive menswear trend mood board composed on a black lacquer board washed in hot-pink and teal neon glow, photographed top-down for the Spring Summer 2028 theme Midnight Diner: a large pinned photograph of dark-based tropical print silk in deep lagoon with hot pink and neon honeydew accents, lit by neon glow anchoring the left side, a smaller pinned aspirational menswear editorial print of a male model in a glam dark …
Editorial menswear photograph for the Spring Summer 2028 theme Midnight Diner: a male model in a deep-lagoon dark tropical print resort shirt with hot-pink piping and black trousers, leaning on a neon-lit diner counter at night, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills …
Editorial menswear photograph for the Spring Summer 2028 theme Midnight Diner: a male model in an electro-teal satin bomber over a neon-honeydew tee and tailored shorts, under palm trees and pink neon glow, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the entire frame with …
Editorial menswear photograph for the Spring Summer 2028 theme Midnight Diner: two male models in coordinated glam resort matching sets with graduated-colour knits in teal and tangerine, on a Miami-style strip at dusk, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the entire …
Editorial menswear photograph for the Spring Summer 2028 theme Midnight Diner: macro detail of glam resort embroidery on dark tropical silk with neon piping and a chrome zip, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the entire frame with no margins, no text, no …
Ubiquitous prep reimagined through the lens of resort style — Ivy League references interspersed with tessellating tiles and craft for a softer, more global edge.
Immersive menswear trend mood board composed on a navy felt board edged with nautical rope and brass grommets, photographed top-down for the Spring Summer 2028 theme Prep Riviera: a large pinned photograph of pristine-blue oxford cloth, tessellating tile-print cotton and cable-knit cream tank folded on linen anchoring the left side, a smaller pinned aspirational menswear editorial print of a male model in a collegiate resort …
Editorial menswear photograph for the Spring Summer 2028 theme Prep Riviera: a male model in a short-sleeve pristine-blue Oxford shirt with tile-print boxer-style shorts and loafers, on a Riviera terrace overlooking the sea, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the …
Editorial menswear photograph for the Spring Summer 2028 theme Prep Riviera: a male model in a creamy tipped knitted tank over pleated carbon-grey trousers, holding a folded blazer, by a marina at golden hour, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the entire frame …
Editorial menswear photograph for the Spring Summer 2028 theme Prep Riviera: two male models in coordinated city-to-beach prep looks — statement geometric resort shirt with chinos, cable knit over swim shorts — walking a coastal promenade, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the …
Editorial menswear photograph for the Spring Summer 2028 theme Prep Riviera: macro detail of a statement cable knit texture beside clean tessellating tile-print cotton and a johnny collar edge, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the entire frame with no margins, no …
Inspired by creative process — paint-spattered, sun-faded, creased and fatigued finishes make lived-in products feel intentional and new, as DIY style trends with consumers.
Immersive menswear trend mood board composed on a paint-spattered artist’s canvas drop cloth board, photographed top-down for the Spring Summer 2028 theme Ragged Relics: a large pinned photograph of sun-faded pieced-together patchwork denim and canvas with paint spatter and visible repair stitching anchoring the left side, a smaller pinned aspirational menswear editorial print of a male model in a paint-spattered pieced work …
Editorial menswear photograph for the Spring Summer 2028 theme Ragged Relics: a male model in a sun-faded pieced-together canvas jacket with visible repair stitching and paint-spattered ecru jeans, in a bright artist studio, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the …
Editorial menswear photograph for the Spring Summer 2028 theme Ragged Relics: a male model in a not-so-classic argyle knit with reverse-appliqué patches and crimson tie-dye shorts, sitting on a paint-splattered stool, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the entire …
Editorial menswear photograph for the Spring Summer 2028 theme Ragged Relics: two male models in DIY-customised looks — hand-drawn decorated denim and pieced patchwork overshirts in navy, pickle and crimson — outside a vintage store, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph …
Editorial menswear photograph for the Spring Summer 2028 theme Ragged Relics: macro detail of reverse appliqué repair stitching, paint spatter and sun-faded pieced seams on denim, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the entire frame with no margins, no text, no …
Grassroots appeal, local pride and collective identity drive lifestyle products beyond the terraces — emotionally resonant rather than purely performance-led.
Immersive menswear trend mood board composed on a board wrapped in black soft jersey with a strip of fresh pitch turf along one edge, photographed top-down for the Spring Summer 2028 theme Collective Codes: a large pinned photograph of colour-blocked soft-touch football jersey knits in green, pink and black with retro graphic codes anchoring the left side, a smaller pinned aspirational menswear editorial print of a male model …
Editorial menswear photograph for the Spring Summer 2028 theme Collective Codes: a male model in a lawn-green colour-blocked knit polo with hot-pink tipping and black track trousers, in a sunlit empty stadium stand, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the entire …
Editorial menswear photograph for the Spring Summer 2028 theme Collective Codes: a male model in a smart dried-chilli soft-tailored jacket over a retro jersey-inspired knit, walking a terraced city street, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the entire frame with no …
Editorial menswear photograph for the Spring Summer 2028 theme Collective Codes: two male models laughing together on an urban caged football pitch at golden hour, one wearing a vivid saturated hot pink magenta track jacket with lawn green and cream colour-block panels, the other wearing a lawn green track jacket with vivid hot pink magenta tipping, both over patterned knit polos with pleated trousers and retro trainers, the …
Close-up editorial menswear detail photograph for the Spring Summer 2028 theme Collective Codes: macro detail of a soft-touch football jersey knit polo colour-blocked in vivid lawn green and black panels with hot-pink tipping on the collar, a butter-yellow retro stripe at the cuff and an embroidered blank crest, rich knit texture, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge …
Sports and entertainment heroes embolden men to wear embellished, stand-out pieces — the brooch aesthetic and jewellerification lend red-carpet vibes to familiar shapes.
Immersive menswear trend mood board composed on a deep black velvet board with a gold-leafed edge, photographed top-down for the Spring Summer 2028 theme All-out Opulence: a large pinned photograph of black silk tailoring scattered with jewelled brooches, pearls and gold chains anchoring the left side, a smaller pinned aspirational menswear editorial print of a male model in a peak-lapel jacket with brooches and bling, a bold …
Editorial menswear photograph for the Spring Summer 2028 theme All-out Opulence: a male model in a black peak-lapel evening jacket adorned with crystal brooches over a creamy silk shirt, under warm spotlight, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the entire frame with …
Editorial menswear photograph for the Spring Summer 2028 theme All-out Opulence: a male model in a dark-burgundy plaid shirt with pearl embellishment and gold-chain details with black denim, noughties glamour styling, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the entire …
Editorial menswear photograph for the Spring Summer 2028 theme All-out Opulence: two male models in curated maximalist looks — jewelled knitwear and brooch-covered tailoring in black, gold and burgundy — at a red-carpet event at night, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph …
Editorial menswear photograph for the Spring Summer 2028 theme All-out Opulence: macro detail of placed beaded embellishment, a crystal brooch on a peak lapel and gold metallic-print trim, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the entire frame with no margins, no …
A stylised snapshot of British eccentricity grounded in commercial, iconic key items — bold pieces for men to put together their own way, confidently.
Immersive menswear trend mood board composed on a tartan-lined pinboard with brass upholstery tacks, photographed top-down for the Spring Summer 2028 theme English Eccentrics: a large pinned photograph of clashing British checks, rugby stripes and surreal souvenir-print cotton layered together anchoring the left side, a smaller pinned aspirational menswear editorial print of a male model in mixed clashing patterns, eccentric …
Editorial menswear photograph for the Spring Summer 2028 theme English Eccentrics: a male model in an electro-teal rugby top with clashing crimson-check trousers and a souvenir-print scarf, in front of a seaside pavilion, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the …
Editorial menswear photograph for the Spring Summer 2028 theme English Eccentrics: a male model in a standout stitch cable knit in banana and teal over just-about-matching plaid shorts, holding an ice cream on a British pier, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the …
Editorial menswear photograph for the Spring Summer 2028 theme English Eccentrics: two male models in audacious eccentric mixes — surreal print shirt with rugby stripes, Harrington jacket bridging clashing checks — on a country estate lawn, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the …
Editorial menswear photograph for the Spring Summer 2028 theme English Eccentrics: macro detail of standout knit stitch structure beside clashing check and rugby stripe fabrics with a surprising contrast trim, aspirational luxury menswear campaign aesthetic, 4K ultra detailed, full-bleed edge-to-edge composition, absolutely no film frame, no black border, no white border, no vignette, the photograph fills the entire frame …
This Trend DNA edition synthesises WGSN's Menswear Forecast S/S 28 trilogy — Design Dependables, Human Touch and Unfiltered (Nick Paget & Isaiah Isaac, June 2026). WGSN Macro Forecasts synthesise thousands of signals from society, industry and culture through four building blocks — quantitative signals, qualitative expertise, STEPIC analysis and collaborative intelligence — evaluated through cross-sector synthesis, consumer behaviours, industry dynamics and micro shifts.
