Fabric: Moss and lichen effects; True nature prints; Botanical-inspired laser-cutting; Abstract camo; High contrast trims.

• Design strategy 1: Use garment dyeing and fabric finishes that create a lived-in look, plus perforated or laser-cut elements with a botanical feel
• Design strategy 2: Develop embellishments that suggest lichen or moss, bleach-effect leaf prints, abstract camouflage and muddy tie-dye patterns
• Design strategy 3: Create dramatic summer layered looks with light, long-line coats over shorts
• Design strategy 4: Pair technical polish with weathered, close-to-nature surfaces for outdoor-led summer newness

Staples gain the beauty and rawness of nature — technical polish paired with weathered effects, as our symbiotic relationship with nature grows alongside a heightened awareness of biodiversity.

• GARMENT-DYED DUNE COAT — LONG-LINE · GARMENT-DYED COTTON · GROUNDED GREEN · PANTONE 19-0323 TCX
• BOTANICAL LASER OVERSHIRT — PERFORATED TWILL · RADIANT EARTH · PANTONE 18-1454 TCX
• ABSTRACT CAMO CO-ORD — TIE-DYED RIPSTOP · LIGHT LIME · PANTONE 13-0645 TCX
• LICHEN EMBELLISHED SLEEVE — WEATHERED CANVAS · GOLD · PANTONE 15-0743 TCX

Fabric: Sartorial details on casual items; Subtly subverted design; Reworked classics; Outdoors-inspired technical trims; Quiet precision.

• Design strategy 1: Build smart-casual capsules with subtle sartorial twists for work-to-weekend versatility
• Design strategy 2: Focus on refined construction and nuanced details to add interest to familiar forms and palettes
• Design strategy 3: Develop capsule pieces that style together for city-to-beach looks or structured workwear
• Design strategy 4: Pick summery stripes and British heritage checks that strike a smart but not stifled note — uniforms that feel personalised

Looks engineered for multiple end uses — balancing the need to show up professionally with the desire for individuality, through refined construction and nuanced details on familiar forms.

• UNSTRUCTURED CITY BLAZER — WASHED WOOL-COTTON · CLASSIC NAVY · PANTONE 19-4029 TCX
• KNITTED POLO & PLEAT TROUSER — FINE-GAUGE COTTON · BANANA MILKSHAKE · PANTONE 12-0721 TCX
• CAPSULE CHECK OVERSHIRT — HERITAGE CHECK POPLIN · CIRCULAR GREY · PANTONE 17-5104 TCX
• SARTORIAL PLACKET DETAIL — PICK-STITCHED OXFORD · PRISTINE BLUE · PANTONE 13-4200 TCX

Fabric: Psychedelic real-tree camo; Reframing nature prints; Abstract biological prints; Zoomorphic motifs; Utility trims and pockets.

• Design strategy 1: Be bold with vibrant printed pieces, contrast colour trims, statement pockets and playful details for festival-wear
• Design strategy 2: Let moths and reptiles inspire zoomorphic patterns and psychedelic camo
• Design strategy 3: Create matching sets that pop on social media and are easy to spot in a crowd
• Design strategy 4: Hooded pieces with face coverage, multiple bagged-out pockets and drawcords make pieces highly adjustable

Our need to feel at one with nature gets an impactful update — moths and reptiles inspire patterns as creatures once considered pests are reappraised; extrovert matching sets pop on social media.

• PSYCHEDELIC CAMO ANORAK — COATED RIPSTOP · FLOURISH PINK · PANTONE 15-1435 TCX
• MOTH-WING MATCHING SET — PRINTED NYLON · WISTERIA MIST · PANTONE 15-3817 TCX
• REPTILE-SCALE FESTIVAL CO-ORD — TECH JERSEY · LIGHT LIME · PANTONE 13-0645 TCX
• BELLOWS POCKET DETAIL — CONTRAST-BOUND CANVAS · HONEY MUSTARD · PANTONE 14-1064 TCX

Fabric: Workwear details; Vintage-feel trims; Uniform-inspired fabrics; Textured plains; Metal hardware and reinforced stitching.

• Design strategy 1: Utilise reinforced stitching, fabrics with reassuring heft and premium trims that are up to the job
• Design strategy 2: Build a neutral palette with accents of soft-utility pastels, evolving Re-Workwear to something more intentional
• Design strategy 3: Create new benchmark pieces to invest in, attracting shoppers left behind by luxury price hikes
• Design strategy 4: Optimise the newness that comes from reduction — let design details and the tonal palette speak

As consumers seek longevity and resale value, quality becomes the benchmark — no-nonsense practical clothing that coordinates into useful outfit combinations, enhanced and intentional in its simplicity.

• HEAVYWEIGHT CHORE JACKET — TRIPLE-STITCHED DUCK CANVAS · CLASSIC BEIGE · PANTONE 15-1217 TCX
• GARMENT-WASHED OVERSHIRT — BRUSHED COTTON TWILL · NURTURING PINK · PANTONE 13-1504 TCX
• TONAL WORKWEAR CO-ORD — TEXTURED DRILL · SERENE GREEN · PANTONE 12-5410 TCX
• REINFORCED STITCH DETAIL — HERRINGBONE TWILL TAPE · CLASSIC BEIGE · PANTONE 15-1217 TCX

Fabric: Band collar styling; Salt-and-pepper effects; Pleat details for volume; Graphic knits, minimal trims; Quietly substantial trims.

• Design strategy 1: Use shapes that promote volume and accentuate shoulders and waist — higher-cut trousers, jackets with substantial pads
• Design strategy 2: Counter imposing lines with softened materials: wool and silk mixes, linen and light airy fabrics
• Design strategy 3: Offer band collar shirts and Italianate long-point collars referencing the Armani legacy
• Design strategy 4: Suede and leather jackets make perfect transseasonal additions — design retro styles with resale longevity

The legacy of Giorgio Armani looms large over summer tailoring — structured aesthetics with polished ease, imposing 80s and 90s silhouettes countered by softened, airy materials.

• VOLUME DOUBLE-BREASTED SUIT — WOOL-SILK · CREAMY WHITE · PANTONE 11-0107 TCX
• BAND COLLAR SHIRT — AIRY LINEN · STEEL BLUE · PANTONE 17-4018 TCX
• DRAPED SUEDE & LINEN SUIT — SUEDE · LINEN · GROUND COFFEE · PANTONE 19-1109 TCX
• PLEAT & LAPEL DETAIL — PAD-STITCHED WOOL-SILK · ROBUST GREY · PANTONE 18-0403 TCX

Fabric: Tablecloth ginghams; Cutwork lace; Lo-fi and retro details; Textured knits; Colourful denim.

• Design strategy 1: Utilise staples like the chore jacket in fresh colours; a gardener’s overhead shirt with embroidery or stripes to pair with pull-on shorts
• Design strategy 2: Create a grounded take on the pretty, homely patterns that will be key
• Design strategy 3: For smarter looks, relaxed shapes that promote elegant but comfortable sophistication
• Design strategy 4: Blend rural influences with garden-utility features and soft colour

Slower escapes and cooler summer destinations blend rural influences with homely simplicity — a grounded, commercial take on redefined masculinity.

• TANGERINE CHORE JACKET — GARDEN-WASHED COTTON · TANGERINE CREAM · PANTONE 15-1145 TCX
• CUTWORK LACE RESORT SHIRT — EMBROIDERED COTTON · CREAMY WHITE · PANTONE 11-0107 TCX
• GARDEN UTILITY CO-ORD — EMBROIDERED CHAMBRAY · PICKLE GREEN · PANTONE 17-0220 TCX
• CUTWORK POCKET DETAIL — GINGHAM-BOUND CANVAS · DRIED CHILLI · PANTONE 19-1840 TCX

Fabric: Laser-cut perforations; Layered sheers; Allusions to ancient forms; Rustic and modern mix; Panelling.

• Design strategy 1: Put linen and other bast fibres at the centre, sourcing fabrics with sand-cast and sculptural surfaces
• Design strategy 2: Use folds, pleats, tucks and rustic materials to evoke the past; contrast with modern trims and panelled volume
• Design strategy 3: Work an earthy, warm, saturated palette of warm neutrals, resilient darks and trustworthy mid-tones
• Design strategy 4: Engage with cultural references authentically, working respectfully with the people they reference

Old wisdom informs improved solutions — echoes of ancient global cultures, sand-cast and sculptural surfaces, balanced with modern trims and futuristic panelled shapes.

• PLEATED LINEN TUNIC — SAND-CAST BAST FIBRE · GOLD · PANTONE 15-0743 TCX
• PANELLED BAST JACKET — SCULPTURAL LINEN · DARK BURGUNDY · PANTONE 19-1522 TCX
• ANCIENT-MODERN LAYERED WRAP — RUSTIC LINEN MIX · BAKED TERRACOTTA · PANTONE 18-1536 TCX
• SAND-CAST PLEAT DETAIL — HAND-PLEATED LINEN · BROWN BARK · PANTONE 19-1224 TCX

Fabric: Vintage-inspired graphics; Retro sportif; Simple summer stripes; Fancy knits; Tricot and piqué.

• Design strategy 1: Channel sportif styles: develop track suits, stripe details and tipping on collection essentials
• Design strategy 2: Give shirts and polos a focal point with stylised geometrics, vintage foulards and dobbies
• Design strategy 3: Play with volume and proportion for directional markets to boost retro relevance
• Design strategy 4: Lean into sartorial styling enabling the Gen Z shirt-and-tie comeback

The urge to look back for reassurance and escapism — track suits, tipping and stylised geometrics turn retro sportswear into premium-feeling smart-casual essentials.

• CLAY TRACK SUIT — TIPPED TRICOT · CLAY · PANTONE 16-1516 TCX
• GEOMETRIC FOULARD SHIRT — VINTAGE VISCOSE · GINGER BISCUIT · PANTONE 18-1250 TCX
• SPORTIF POLO & TRACK JACKET — PIQUÉ · TRICOT · GROUNDED GREEN · PANTONE 19-0323 TCX
• TIPPED COLLAR DETAIL — RIBBED KNIT · PRISTINE BLUE · PANTONE 13-4200 TCX

Fabric: Delicate motifs; Focal-point tie details; Ruching and lace; Rich embroidery; Modular design.

• Design strategy 1: Build statement pieces around delicate colour and trims, applied to approachable shirts, tailoring and occasionwear
• Design strategy 2: Create standout items that empower confident, fearless bold style statements
• Design strategy 3: Apply the delicate colours and fabrics to styles with a proven track record for easier markets
• Design strategy 4: Develop modular details that add or remove, lowering cost-per-wear and adding flexibility

A visual language that feels confident yet vulnerable — delicate colour, trims and fabrics empower the wearer to show more identity and make fearless style statements.

• EMBROIDERED BLUSH SHIRT — TONAL EMBROIDERED POPLIN · NURTURING PINK · PANTONE 13-1504 TCX
• RUCHED-SLEEVE SHIRT — CRISP COTTON VOILE · BRIGHT WHITE · PANTONE 11-0601 TCX
• LACE-PANEL KNIT — OPENWORK COTTON · OYSTER MUSHROOM · PANTONE 16-1412 TCX
• MODULAR PEARL COLLAR DETAIL — RUCHED SILK-COTTON · OYSTER MUSHROOM · PANTONE 16-1412 TCX

Fabric: Ergonomic pockets; Concealed zippers, technical textures; Paper-light fabrics; Architectural details; Snaps and magnets.

• Design strategy 1: Blend sportswear with smarter looks to create hybrid styles for modern lifestyles
• Design strategy 2: Select fabrics with technical performance aspects; ergonomic trims that keep consumer tech safe
• Design strategy 3: Keep colours minimal, evoking officewear, adding softer modernist shades
• Design strategy 4: Use funnel-neck styling and super-light, almost sheer materials; maximise layering for varied end uses

Modernism reinterprets smart-casual — hybrid styles blending sportswear with smarter looks, ergonomic details and paper-light materials for versatile dressing.

• FUNNEL-NECK PAPER JACKET — PAPER-LIGHT NYLON · VAPOUR GREY · PANTONE 14-4106 TCX
• ERGONOMIC TECH OVERSHIRT — BONDED TECHNICAL TWILL · MINERAL BLUE · PANTONE 16-4118 TCX
• TRANSLUCENT LAYERED SET — ALMOST-SHEER RIPSTOP · CREAMY WHITE · PANTONE 11-0107 TCX
• CONCEALED ZIP DETAIL — BONDED PLACKET · VAPOUR GREY · PANTONE 14-4106 TCX

Fabric: Rolled-edge necklines; Blocked colour, contrast trims; Lightweight drill, twill, canvas, ripstop; Johnny collars, piping detail; Deckchair stripes.

• Design strategy 1: Deliver competent, versatile, timeless items that come together as layered looks — stripes over bright plains
• Design strategy 2: Ensure blocked-colour pieces are represented across the range; summer stripes across product types
• Design strategy 3: Expand East Coast Americana for Gen Z audiences who love off-beat combinations
• Design strategy 4: Satiate retro desire with an upbeat, even playful feel

80s and 90s nostalgia delivers bright, energetic, mixable summer essentials — layered looks that pile stripes on top of bright plains with an upbeat, playful feel.

• RUGBY-COLLAR LAYER LOOK — COTTON JERSEY · POSITIVELY YELLOW · PANTONE 12-0752 TCX
• COLOUR-BLOCK TRACK JACKET — PIPED TRICOT · LAWN GREEN · PANTONE 17-6030 TCX
• LAYERED STRIPE KNITS — BOLD-STRIPE COTTON · INFINITE BLUE · PANTONE 17-4245 TCX
• JOHNNY COLLAR DETAIL — PIPED JERSEY · CRIMSON · PANTONE 18-1657 TCX

Fabric: Beaded details; Ikat designs; Shell, pearl and natural details; Chequerboard in textural naturals; All-over print with embellishment.

• Design strategy 1: Design lightweight suiting and impactful resort shirts for occasion-driven looks
• Design strategy 2: Juxtapose ancient and modern: chore jackets, tees and track tops against heritage craft
• Design strategy 3: Use the best fabrics and colour levels produced by natural pigments; embellish with organic objects such as shells
• Design strategy 4: Use storied designs respectfully — compensate creators fairly and support makers from those cultures

In an era of intentional dressing, a careful blend of global craft cues yields mature yet playful pieces — cosmopolitan, refined takes on wardrobe staples.

• IKAT RESORT SHIRT — NATURAL-DYE VISCOSE · GOLD · PANTONE 15-0743 TCX
• SHELL-EMBELLISHED CHORE JACKET — LIGHTWEIGHT SUITING · RADIANT EARTH · PANTONE 18-1454 TCX
• ANCIENT-MODERN MIX CO-ORD — IKAT · TRACK JERSEY · MINERAL BLUE · PANTONE 16-4118 TCX
• SHELL & PEARL EDGE DETAIL — CHEQUERBOARD WEAVE · OYSTER MUSHROOM · PANTONE 16-1412 TCX

Fabric: Dark-nights artwork; Festival-ready designs, neon shades; Glam statement prints; Dark-based tropical prints; Coordinating motifs for matching sets.

• Design strategy 1: Sell avatar-coded menswear to a maturing gamer audience (60% of the online world identifies as gamers)
• Design strategy 2: Channel gaming skins, Miami Vice and GTA-era glamour for creative inspiration
• Design strategy 3: Use disruptive hues — new neons Hot Pink and Neon Honeydew offset with darker Deep Lagoon
• Design strategy 4: Apply to statement shirts, matching sets and retro sportswear; consider graduated colour for knits

Resort and festival aesthetics get an evocative Americana makeover — neon accents, dark tropical prints and glam resort graphics channel main-character energy for a broader, more mature gaming audience.

• DARK TROPICAL RESORT SHIRT — PRINTED SILK · DEEP LAGOON · PANTONE 19-4029 TCX
• SATIN NIGHT BOMBER — LIQUID SATIN · ELECTRO TEAL · PANTONE 16-4728 TCX
• GLAM RESORT MATCHING SET — GRADUATED KNIT · ELECTRO TEAL · PANTONE 16-4728 TCX
• NEON PIPED EMBROIDERY DETAIL — EMBROIDERED SILK · HOT PINK · PANTONE 16-2130 TN

Fabric: Linen and stripes; Clean geometrics; Statement cables; Johnny collars; Resort florals.

• Design strategy 1: Balance vacation-ready boxer shorts and statement resort shirts with short-sleeve Oxfords, tipped knitted tanks and pleated trousers
• Design strategy 2: Intersperse collegiate references with tessellating tile designs and elements of craft
• Design strategy 3: Prime for city-to-beach looks and transseasonal deliveries
• Design strategy 4: Develop coordinating separates and matching sets for wardrobe-building

Ubiquitous prep reimagined through the lens of resort style — Ivy League references interspersed with tessellating tiles and craft for a softer, more global edge.

• SHORT-SLEEVE OXFORD & TILE SHORT — OXFORD · PRINTED POPLIN · PRISTINE BLUE · PANTONE 13-4200 TCX
• TIPPED KNITTED TANK — CABLE COTTON KNIT · CREAMY WHITE · PANTONE 11-0107 TCX
• CITY-TO-BEACH CO-ORD — GEOMETRIC PRINT LINEN · OFFLINE BLUE · PANTONE 17-4037 TCX
• STATEMENT CABLE DETAIL — CHUNKY CABLE KNIT · DEEP LAGOON · PANTONE 19-4029 TCX

Fabric: Tie-dye; Reverse appliqué and repair; Paint-spatter, hand-drawn decoration; Not-so-classic argyle; Pieced together.

• Design strategy 1: Extend aged appeal with paint-spattered, sun-faded, creased and fatigued finishes across product types
• Design strategy 2: Add DIY character with repair details and pieced-together construction
• Design strategy 3: Channel the natural solar-ageing craft of designer Jiyong Kim
• Design strategy 4: Create resourceful new takes on menswear staples in the spirit of @kaluputics

Inspired by creative process — paint-spattered, sun-faded, creased and fatigued finishes make lived-in products feel intentional and new, as DIY style trends with consumers.

• PIECED CANVAS JACKET — SUN-FADED PATCHWORK · OYSTER MUSHROOM · PANTONE 16-1412 TCX
• NOT-SO-CLASSIC ARGYLE KNIT — REVERSE-APPLIQUÉ WOOL · CREAMY WHITE · PANTONE 11-0107 TCX
• DIY DENIM CO-ORD — HAND-DRAWN DENIM · CLASSIC NAVY · PANTONE 19-4029 TCX
• REPAIR STITCH DETAIL — SASHIKO-STITCHED DENIM · CLASSIC NAVY · PANTONE 19-4029 TCX

Fabric: Casual and active hybrids; Retro referential graphics; Floral impressions, statement graphics; Colour blocking; Organic and recycled cottons.

• Design strategy 1: Create colour-blocked jerseys, knit polos and track styles emphasising comfort and community
• Design strategy 2: Develop smarter coordinated separates with the same DNA but sharper materials and execution
• Design strategy 3: Look beyond jerseys and shorts to bring together smarter, less obviously soccer-driven pieces for IYKYK allure
• Design strategy 4: Explore micro-level collabs trading on local pride and collective identity

Grassroots appeal, local pride and collective identity drive lifestyle products beyond the terraces — emotionally resonant rather than purely performance-led.

• COLOUR-BLOCK KNIT POLO — SOFT-TOUCH JERSEY · LAWN GREEN · PANTONE 17-6030 TCX
• TERRACE TAILORED JACKET — SOFT WOOL BLEND · DRIED CHILLI · PANTONE 19-1840 TCX
• TERRACE TRACK CO-ORD — COLOUR-BLOCK KNIT · HOT PINK · PANTONE 16-2130 TN
• BLANK CREST DETAIL — EMBROIDERED JERSEY · BLACK · PANTONE 19-4203 TCX

Fabric: Show-stopping decoration on smarter styles; Noughties bling; All-over jewellerification; Glamorous prints; Placed beaded embellishment.

• Design strategy 1: Capitalise on the brooch aesthetic (+110% on Pinterest) with decorative elements in line with jewellerification
• Design strategy 2: Lend occasionwear, shirts and knitwear amped-up red-carpet vibes
• Design strategy 3: Peak-lapel jackets and shorter lengths are key; or develop on proven silhouettes
• Design strategy 4: Tune into Noughties nostalgia — plaid shirts, hoodies and denim with crystals, pearls and beads; buttons or metal-look prints for recyclability

Sports and entertainment heroes embolden men to wear embellished, stand-out pieces — the brooch aesthetic and jewellerification lend red-carpet vibes to familiar shapes.

• BROOCH-COVERED EVENING JACKET — SILK TAILORING · BLACK · PANTONE 19-4203 TCX
• PEARL-EMBELLISHED PLAID SHIRT — EMBELLISHED FLANNEL · DARK BURGUNDY · PANTONE 19-1522 TCX
• JEWELLED MAXIMALIST LOOK — CRYSTAL-BEADED KNIT · GOLD · PANTONE 15-0743 TCX
• CRYSTAL BROOCH DETAIL — PEAK LAPEL SILK · BLACK · PANTONE 19-4203 TCX

Fabric: Contrast trims; Placement prints; Photo-realistic placement prints; Mix-and-match patterns; Trims that surprise.

• Design strategy 1: Bring standout stitch knitwear together with characterful all-over print shirts and surreal motifs
• Design strategy 2: Revive old-favourite rugby tops with trousers that just about match
• Design strategy 3: Range references from the sportswear layer to the souvenir shirt, bridged by timeless chinos or a Harrington jacket
• Design strategy 4: Offer bold pieces consumers can style confidently their own way

A stylised snapshot of British eccentricity grounded in commercial, iconic key items — bold pieces for men to put together their own way, confidently.

• RUGBY TOP & CLASHING CHECK — STRIPED JERSEY · CHECK · ELECTRO TEAL · PANTONE 16-4728 TCX
• STANDOUT STITCH CABLE KNIT — CHUNKY TWO-TONE KNIT · BANANA MILKSHAKE · PANTONE 12-0721 TCX
• ECCENTRIC MIX CO-ORD — SOUVENIR PRINT COTTON · CRIMSON · PANTONE 18-1657 TCX
• SURPRISE TRIM DETAIL — MIXED CHECK WOOL · GROUNDED GREEN · PANTONE 19-0323 TCX